Race Fight Club helps auto companies, luxury brands, financial institutions and other Fortune 500 companies to increase brand recall rates and online buzz by offering consumers a unique and thrilling interactive entertainment experience involving real racing simulators.
The Cobra Curved Display took centre stage in the VIP lounge offering guests a chance to take part in their very own Porsche Carrera Cup race and challenge the times recorded by pro drivers.
CEO and founder of Race Fight Club James Fiorillo said “This is the one time a year combination of PCC Asia and PCC Japan and brings out many Porsche owners, fans and employees from both Japan and China and we are excited to share our next generation immersive racing simulator with the racing community”.
Alexander Bradley Managing Director at Cobra Simulation said “We are thrilled to have our portable 1.8m immersive display “The Cobra Curved Display” deployed with the Race Fight Club racing hyper simulator platform, combining the two solutions gives users an exceptional and unique environment to test their skills on the race track”
These brand promotion activations are one of the business lines of the eXcape entertainment group who work with many top brands world-wide. The response to the first time use of the Cobra Curved Display from guests and pro drivers alike was extremely positive and the equipment will now continue to follow the PCCA series around Asia!