Cobra launches innovative new display

on Friday, 30 November 2012. Posted in November 2012

Fri, Nov 30 2012

Cobra Simulation Limited, based at the Alba Innovation Centre in Livingston, has today announced the launch of its curved display screen, the Cobra.

The Cobra shares technology normally found in satellites and telescopes to alter the distance between traditional projection screens and projectors, and reflect an image onto a spherical Panadome.  With the addition of some clever 'warp' software to re-align the image on the screen, the result is a high fidelity immersive screen that fills the peripheral vision and draws the user into the action.

As the founder and Managing Director, Alex Bradley, says "It's a bit like bringing the 3D cinema experience in to your home or office. You can get fully drawn in to the action"

The device has a broad appeal for business and personal users, including automotive, aviation simulation, training and education, as well as gaming and visual entertainment. Its markets are global and the company is planning its first shipments in the New Year, initially to the UK and Europe, through a network of qualified resellers.

At a price tag of £5999 plus VAT, the device is not for the everyday user; instead its markets are businesses and enthusiasts who value the quality of the visual and immersive experience.

"We have a really exciting opportunity to sell our product all around the world and to show off the capability and expertise that we have here in Scotland. We are firmly based in West Lothian and are looking to grow here.

"We have had a lot of help and business advice from West Lothian Council, Scottish Enterprise and the Alba Innovation Centre.

"We plan to open an assembly facility in the region which will generate jobs, although we're not yet in a position to say how many. We also expect that as our exports to Europe, the United States and beyond pick up, that we will have substantially more staff than the small team we have at the moment."

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