Product Design

design and developmentsmall

Simulation Product Design

No matter whether you run a big or a small simulation business, having the right hardware, software and systems in place makes a huge impact on your success. Market leading solutions can make the difference between your business leading the race in your particular sector or bringing up the rear. We understand how important it is to be at the forefront of simulation developments and it’s for this reason that we’ve developed our team, which has over 48 years experience in the simulation product design industry as well as a highly structured yet creative approach.

At Cobra we’re acutely aware that any product must deliver function, but we also believe that it shouldn’t stop there. In all aspects of life we are influenced by how things look and it’s those visual cues that determine how we interact with products and thus whether we like them or not. It’s these emotions that impact highly on how we feel and this experience ultimately determines how effective a product is. The team at Cobra understands that what we deliver is an extension to your business and brand. A product should look and feel just as good as it functions, which is why a key part of our design process is integrating your concepts.

No matter whether you’re looking for simulation hardware, a highly effective communication tool or a bespoke optical or screen design, Cobra can deliver. Our team has over 48 years of product design experience, each one of them has their own specialization and we use only the very latest CAD and modelling software packages to deliver top-end results.

What’s more, Cobra Simulation has a large and reliable supply chain of experienced partners who specialise in metal, woods, plastics, composites amd electronics which means that we can combine, create and innovate to get you the best complete solutions possible. By working together we deliver products that both function and look great.

Our design process is structured over 6 specific phases:

  • Phase 1 - Understanding the needs, goals and objectives
  • Phase 2 - Ideas and concepts
  • Phase 3 - Engineering the idea, CAD models
  • Phase 4 - Integrating concept objectives
  • Phase 5 - Review objectives and cost analysis
  • Phase 6 - Prototyping & production

If you’d like to discuss the prospect of having the Cobra team design a product to help you develop your business or enter new markets, why not get in touch? You might be surprised at some of the innovative and affordable solutions we have to offer.


Head office: United Kingdom 
Phone: +44 1506 634013

Cobra Simulation Limited
Unit 2A Inchmuir Road
Whitehill Industrial Estate
EH48 2EP


New Zealand
Phone: +64 7 928 5380

Cobra Simulation (NZ)
16 Maleme Street

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